An architectural visualisation of MDS’s imagined Ferrari launch pavilion, exploring how sculpted forms, controlled lighting and framed views could build anticipation around a vehicle reveal.

Ferrari x MDS Vision

Montano Design Studio reimagines the vehicle reveal through a pavilion inspired by Ferrari’s precision, performance and heritage. The design explores how the setting could build anticipation, drawing guests through a sequence of framed views before revealing the car as the centrepiece.

Taking cues from the Teshima Art Museum’s curved forms and use of natural light, the pavilion pairs a sculpted exterior with a carefully directed journey towards the stage. Layered walls shape sightlines, while focused lighting and restrained materials give the vehicle visual prominence. Presented through architectural visualisations, this design expresses MDS’s vision for a launch experience where the space becomes part of the reveal.

Architectural visualisation of MDS’s imagined Ferrari launch stage, with a red vehicle framed by layered sculptural panels, illuminated platform edges and overhead openings that bring daylight into the pavilion.
Architectural visualisation of MDS’s imagined Ferrari launch stage, with a red vehicle framed by layered sculptural panels, illuminated platform edges and overhead openings that bring daylight into the pavilion.
Architectural visualisation of MDS’s imagined Ferrari launch stage, with a red vehicle framed by layered sculptural panels, illuminated platform edges and overhead openings that bring daylight into the pavilion.
Architectural visualisation of MDS’s imagined Ferrari launch stage, with a red vehicle framed by layered sculptural panels, illuminated platform edges and overhead openings that bring daylight into the pavilion.
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