Aesop Retail Design

Status: Concept design

MDS explored how Aesop’s approach to materiality and product discovery could translate into an open retail environment. The design challenge was to create a calm, recognisable presence in a busy shopping setting while making space for browsing, product testing, and conversation.

Designed Around Product Discovery

The concept centres on a product-testing counter, giving visitors a clear point of interaction and staff a place to introduce the range. Open approaches and clear sightlines connect the counter with surrounding displays, allowing customers to browse without interrupting the main interaction area.

A restrained material palette, textured surfaces and integrated lighting define the space and focus attention on the products. The curved overhead structure gives the concept a recognisable silhouette within the wider retail setting. Together, these decisions establish a visual and spatial direction for further design development.

Aesop store interior concept with a rounded white testing counter, oval pendant light, ribbed timber ceiling and shelving
Aesop retail concept with a curved illuminated canopy over an open corner entrance, timber shelving and a central counter
Aesop retail concept seen from the mall, with a pale stone facade, warm-lit shelving and a curved ceiling cove
Aesop concept interior with a dark timber column, lit product poster, round stone counter and shoppers in the mall
Aesop concept counter in pale stone with amber bottles, a backlit product sign and an oval light ring overhead
Aesop retail concept with a round testing counter, green botanical lightbox, warm wall shelving and visitors browsing
View along an Aesop concept testing counter toward lit amber bottle shelves under a ribbed timber ceiling
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